After over twelve years in the fashion industry Emma Lawson moved out of the corporate world and into start-up consultancy.


As head of Licensing and Business Development at couture designer Julien Macdonald the role Emma worked collaboratively with licence and catwalk to achieve an enhanced brand identity for Julien Macdonald. 

Innovative brand development  through strategic licence partnership growth was a key measure of success alongside consistent sales growth within historic partnerships. This ultimately solidified her authority within strategic brand growth.

Ten years of experience within Ted Baker as buyer is the foundation of her expertise through product life cycle and beyond. As a driven strategist three years of her tenure at Ted Baker saw her successfully expand the brand globally. This resulted in ownership of a quarter of total brand turnover and in-depth knowledge and understanding of the global market.  


Working with fashion and brand start-ups is a passion for Emma. It is an exciting time for start-ups with agility to pivot to consumer needs leaving the Goliath brands struggling to sign off through the chain of command.

Following numerous years within the industry it was time to give back to brands who are starting out. The fashion world can be a strange one to an outsider and Emma can help navigate through any challenges.  


WHA offers bespoke services to fashion and product based start-ups with the flexibility to work to the client’s needs and requirements to create a partnership which is aligned and nurtured.

It's time to disrupt the industry! 

  • LinkedIn Social Icon

Great to e-meet you! Speak soon